Accepting diversity, when it comes to management, imposes new approaches, adapted to the current social and economic context, which means understanding and accepting cultural differences. The interaction between cultures, the problematic aspects that result from the cultural differences evoke relevant debate topics. The intercultural professional interactions often highlight the problematic aspects, such as: a defective communication, the activation of stereotypes about the other culture, with potential implications in the effective performance of a business. Considering the implications of the stereotypes and prejudices within the business context, approaching this topic, from the management perspective is more than justified. This quantitative research, part of a wide study that analyzes stereotypes and prejudices within the business environment, brings into focus the stereotypes and prejudices existing among the Italian and German businessmen, towards the Romanian managers and employees. The starting hypothesis is that negative stereotypes and prejudices appear more frequently among those categories developing subordination relationships. The results of the research revealed similarities regarding the perception of the Romanian managers and employees from the Italian and German perspectives, but also significant differences, depending on the nationality, regarding the stereotypes circulated.
Author(s): Angelica Maria Capraru