This article studies the issues of language consistent patterns // antinomies, one of which is the expressiveness of language lexical units including phraseological units. The main mass of lexical items is most often used to create expressiveness; it is presented by notional nominative signs possessing a deep, voluminous semantic structure and significant semantic potentialities. Stylistic features of words have different functions in language and speech. Expression and function are in direct, constant interdependence, especially in the real use. This paper specifies that emotional coloring of the language units is more fully received in words, when there is a functional attachment to various spheres of human communication, to different situations and it is reflected both in the text and in the speech situation. Connotation is considered as a secondary nomination which complements the objective meaning with associative- imaginative representation of designated reality based on the internal form of the name. This value acts as a base of emotional evaluation // emotional breadth and stylistic markedness, tying together the denotative and connotative content of language unit. All processes occurring in the lexis and semantics are explained by the fact that this system is flexible and changeable, capable of maintaining the various values, and the value changes both in diachrony and synchrony. Expressive characteristic features inherent in the word reflect both the purely linguistic, intra-language essence and extra-textual, extra-linguistic essence.

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