Abstract: The article is devoted to the issue of human’s self-realization in the culture as the core for the creation of relevant and effective cross-cultural communication model by means of creative self-realization. The authors propose the concept of remodeling creativity as a methodological construct within the contemporary socio-cultural mentality and the context of modeling harmonious environment of cross-cultural interaction. The base of the empirical findings includes results of the «Life-purpose orientation questionnaire» (D. A. Leontiev) and the technique of "Culturally axiological differential" (G. U. Soldatova, S. V. Ryzhova). As a result, it is necessary to create relevant models of effective cross-cultural communication and cultural migration, as a cornerstone of persons’ self-realization in culture with the help of creativity. Keywords: creativity, cross-cultural communication, external social group, self-realization

Username
Password