This conceptual paper was to explore how the illegal fishing rules understood by using a community-based social marketing approach. Regulation is an essential instrument for the sustainability of marine and fisheries policy. Marine and fisheries conservation laws effectively will achieve by integrating regulatory, and community-based social marketing. The regulation works for a limited range as a trigger of human behaviour in having an adherence to the rule prevailing in society, where the beliefs, values, and habits will influence the human behaviour. The community-based social marketing approach is an alternative to support the prevention campaigns of crabs spawn commercialised. The research design will be using a qualitative approach. Primary data using in-depth interviews, and participant observation. Focus Group Discussion will be used to obtain a draft model of problem-solving that related issues. The research located in the district of Langkat, North Sumatera. The analysis will work simultaneously with using the ongoing analysis. The new information will describe the inferences that could be used to create and sharpen the questions in the next session. The study will be carried out following the process include the presentation of the data and describe conclusions based on data presented during the data collection process.

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