The pump manufacturers in India are continuously under a pressure of the dynamic customer requirement which need to be meet in order to have a competitive edge in the rapidly growing and highly volatile and competitive pump industries. In order to meet the customers� requirements and satisfaction for the product organization are adopting the Quality deployment while developing and launching new products or upgrading the existing ones. This case study is an attempt to apply the QFD approach to MP-10, a pump manufactured by Minimax Pumps Pvt. Ltd. India. The outcomes are to be adopted in order to meet the customer�s requirement and in the technical design of MP-10.

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