Now in Russia there is no satisfaction of needs of the population for vegetable products which consumption honor one half less necessary norms. Are the main reasons low level of production of vegetables and consumer ability of the population that is in turn connected with the low level of development of market infrastructure. The research is executed according to producers of vegetable production of the Republic of Mordovia (RM). In work methods of assessment of market concentration of Gerfindalya-Girshman, a technique of the analysis of market potential, economic-mathematical methods of extrapolation of trends and optimization of a proizvodstva obosnovan need of improvement of mechanisms of agrofood policy for the market of vegetable production were used, features and the existing problems of effective functioning of a vegetable subcomplex are shown, major factors of development of the market of vegetable production are generalized, the technique is created and the analysis and assessment of a condition of the competitive environment in the market of vegetables in the Republic of Mordovia are carried out on her, models on optimization of the structure of sown areas of vegetables in the agricultural enterprises are developed, according to the market capacity of the vegerable-growing enterprises, on organizational structure of the wholesale food market. Results of a research will be useful to authorities to formation of food policy in the market of vegetable production as they allow to define the perspective directions and positions in the sphere of sale of vegetable production stimulating their further production.

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