Nigeria is an economy with a GDP of $493bn of which $12bn is realized from e-commerce. Despite the growing appetite of e-commerce, evidence shows that many still engage in the traditional ways of shopping. Therefore, there is a need to investigate and unravel the perception of e-commerce among professionals in Nigerian economy. This paper presents a study of non-adopting professionals in Surulere area of Lagos, Nigeria. A quantitative approach was adopted based on the UTAUT2 model. The results show that behavioural intention is significantly influenced by performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and perceived trust, with perceived trust having the highest correlational to behavioural intention to use e-commerce.

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