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Ponte Academic Journal
Nov 2019, Volume 75, Issue 11

FACEBOOK AS A MEDIUM FOR TEACHING AND LEARNING IN HIGHER EDUCATION: STUDENT VOICES

Author(s): Irene Govender ,Manesh Purshotam

J. Ponte - Nov 2019 - Volume 75 - Issue 11
doi: 10.21506/j.ponte.2019.11.11



Abstract:
This paper reports on a study that examined the use of Facebook as a learning management system for an Information Systems course at a university. The purpose of the study was to explore a different platform to facilitate learning for students � referred to as digital natives � who are often resistant to traditional methods of learning and teaching. An online question-naire using Google docs provided quantitative data from a sample of 50 students in the form of scaled and open-ended questions. The study is underpinned by the Technology Ac-ceptance Model (TAM). Inferential statistics were used to identify significant correlations between constructs that influence the student�s behavioural intention to use Facebook for learning. Attitude was found to be the best predictor of intention to use facebook. Drawing from student perceptions of using the social network for learning, this paper shows that there are positive factors associated with the use of Facebook as a learning environment. The find-ings of the study are useful for the university by providing insight into learning via a social network for educational purposes. A web-based environment such as Facebook may be con-ducive to learning as opposed to formally structured LMS such as Moodle.
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