Ponte Academic Journal Apr 2016, Volume 72, Issue 4 |
Facors that influence student's behavior on online shopping in Malaysia Author(s): Norzaidi Mohd Daud ,Nur Ridhuan Nor Mohd, Nuranika Shamimi Shamsudin, Nur Khadihaj Zaidan, Intan Salwani Mohamed J. Ponte - Apr 2016 - Volume 72 - Issue 4 doi: 10.21506/j.ponte.2016.4.10 Abstract: The purpose of this paper is to determine the factors that influence student�s behavior on online shopping in Malaysia. The study was conducted on 120 students that currently perusing degree at a public university. The results of the study showed that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. The study concentrates on students from various universities in Malaysia and focuses on them who used to shop online. This research contributes to the literature by studying the factors that influence students� behavior on online shopping.
Keywords: Shopping, Students, Online operations, Internet, E-shopping
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