Background: The relevance of the study is due to the transformational changes in Russian electoral technologies that have occurred over the past few years. This study is aimed at studying the technologies that the candidate for the bodies of the Russian government uses in elections. \r\nFindings: For the first time in the political life of Russia, a situation has arisen in which a candidate for government functions is not acting as a developer of a political program, but as its customer. The executor is a political technologist who uses the existing set of electoral technologies at his own discretion. There are unequivocally legitimate election technologies, but along with them there are opaque electoral technologies that are difficult to identify from the position of law. The use of just such electoral technologies makes it possible to manipulate public opinion, leading to a logical result in the elections. \r\nThis is facilitated by the legislation on the significant reduction of the terms of the election campaign, which, from the point of view of manipulating the public consciousness, promotes the introduction of aggressive opaque election technologies. As a result, not the elected candidate, but the political technologist, is responsible for the result of the election. This puts the election results in direct dependence on the skill of the political technologist, and not on the personal qualities and political program of the candidate. \r\nMethods: Authors use the methods of sociological science, adapting them to the problem under study. Sociological surveys, content analysis, methods of mathematical statistics allow you to determine the quantitative and qualitative content of the material being studied. The control method that ensures data verification is the comparison method. It is he who makes it possible to identify the general and various candidates in the public perception of the election campaign that ensure victory or failure in elections to the authorities. \r\nImprovements: The results, obtained will enrich the political science in the field of empiricism on the problems of elections, will help to correct the ideas about the theory of public policy in Russia at the present stage of development. \r\nThe article is of practical value for politicians, sociologists, political technologists involved in the development and implementation of election campaigns in Russia. A new view of technology will contribute to the development of democratic elections.

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