The scientific novelty of this article is determined by the fact that the conceptualization of the prose of Ivan A. Bunin has not yet been the subject of a special study. For the first time, methods and types of conceptualization have been developed. Structures that organize semantic space in Bunin�s prose are investigated in an attempt to analyze the concept of love in terms of the detection of a framing (stereotypical, typified) structure that reflects the deep mental nature and its individual author content in definite works of art. A linguostylistic analysis of linguistic units verbalizing the concept of love is given using the material of literary descriptions.\r\nThe purpose of the article is to study the individual peculiarities of the conceptualization of love reflected in the individual style of Bunin.\r\nThe methodological basis of the study is formed by conceptual analysis (a set of methods and techniques used for describing the concept and frame).\r\nTo form the theoretical and methodological basis of the research, the author studied works on cultural studies, philosophy, psychology, and philology, which gave information of an extra-linguistic nature. This made it possible to expand the scope of the interpretive field of the love concept.\r\nThis theoretical significance of the study consists in deepening the main provisions of linguistics and linguoculturology when analyzing the concept of love.

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