THE EXPECTATIONS AND VIEWS OF THE POPULATION AS A BASIS FOR THE DEVELOPMENT OF THE COMMUNICATION PROGRAM OF CONSCIENTIOUS ATTITUDE FORMATION OF THE CONTACT AUDIENCE TO THE PREVENTIVE TREATMENT OF ONCOLOGY DISEASES: ON THE EXAMPLE OF TOMSK

doi:10.21506/j.ponte.2016.11.25

Ponte Academic Journal
Nov 2016, Volume 72, Issue 11

THE EXPECTATIONS AND VIEWS OF THE POPULATION AS A BASIS FOR THE DEVELOPMENT OF THE COMMUNICATION PROGRAM OF CONSCIENTIOUS ATTITUDE FORMATION OF THE CONTACT AUDIENCE TO THE PREVENTIVE TREATMENT OF ONCOLOGY DISEASES: ON THE EXAMPLE OF TOMSK

Author(s): Nadezhdina E. Y. ,Evstegneeva E. V., Kurikova N. V., Plastun E.V., Shtogrina Y.I., Ruchina A.V.

J. Ponte - Nov 2016 - Volume 72 - Issue 11
doi: 10.21506/j.ponte.2016.11.25

Abstract:

The article is devoted to the development of the communication program of conscientious attitude formation of the contact audience to its health in the field of cancer preventive care. The urgency of the problem lies in the fact that in the structure of Russian mortality, oncology is in the second place after cardiovascular diseases. However, the importance of the preventive care in the people’s minds in Russia is not properly formed. As a result, it becomes an actual problem of creating a communication program in the field of cancer preventive care. The communication campaign is based on RACE System (R - research, A - action, C - communication, E - evolution), and must factor in the interests and needs of the contact audience

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