The main goal of the research is to investigate factors associated with the success of customer relationship management system. To do so, hierarchical analysis and topsis method was used to perform prioritization. In doing so, two kinds of questionnaires, pairwise comparisons and topsis questionnaire, were developed, and were distributed among 30 experts of Iranian Red Crescent Society Textile Company after ensuring the reliability and validity of the research instruments. The secondary results of hierarchical analysis indicated that the components CKS,CS,OS,C,IT,P,PR,CRS,KM have the highest and lowest weights across the study factors, respective. In regard to the results of studying factors in overall state, it can be said that the departments Public, R & D, Financial, Commercial, Production, Relations have the highest and lowest priorities among different departments of Red Crescent Society.

Username
Password