Sharia-based hotel development or so-called sharia hotel is now increasingly grown in big cities in Indonesia. One of the sharia is growing very fast is Sofyan Hotel. As a Sharia-compliant hotel sofyan hotel has its own identity. It can be said the hotel is the first sharia in Indonesia. In operation, they are based on the Islamic sharia. In 2015, sofyan hotel was selected as the best hotel in the world sharia. Though, initially sofyan hotel is a conventional hotel. Being interesting is why hotel sofyan growing so rapidly and demand as well as selected to be shariah best hotel in the world? What are the reasons why the hotel sofyan change from conventional hotel changed to the hotel syaria? What is Socio-political background behind the change? How is the role of government? Keywords: Hotel Sofyan, Hotel Syariah, conventional hotels, Politics

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