Ponte Academic Journal Apr 2017, Volume 73, Issue 4 |
ADVERTISING AND DEMOCRACY: THE ALTER EGO OF DEMOCRATIC FUNDAMENTALISM Author(s): Juan Guillermo Estay Sepulveda ,Carlos Rojas Rios, Francisco Ganga Contreras, Mario Lagomarsino Montoya, Susana Gavilanes Bravo J. Ponte - Apr 2017 - Volume 73 - Issue 4 doi: 10.21506/j.ponte.2017.4.4 Abstract: Democracy and publicity from World War II have been conjugated to place the political leader and the masses at a similar level, without belonging in the least to the same circle of cohabitation. From the monumental speeches of Hitler with its imposing scenes to be appreciated by the world and the residents of the German nation, they even inspired the Hollywood cinema, being able to appreciate it for example, in the film Star Wars, where we see imposing Parades of soldiers of the Empire and music to the best style of the superman.
This publicity was no stranger to the exacerbate eye of the politician he saw in her, the perfect weapon to reach the masses. It does not take a Gustavo Le Bon to decipher the psychology of the crowds to realize that good publicity can change the thinking, feeling and working of the masses. That the professional politician knows very well and democracy begins to tremble before the scrupulous who always rise, to feel, wolf sniffing fear in their prey, the opportunity for their own interests and not the interests of those who claims to represent. Publicity and democracy are allies: However, this alliance will be useful for the common good of citizenship or for the common good of a person or a small group of people.
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