The paper shows that due to the measures taken in order to create favorable conditions for investing, improvement of legal, organizational and economic development mechanisms of investment activity in Russia, there was an increase of capital flow into the agricultural sector of economy both from budgetary and borrowing sources of financing. It resulted in some economic development of commodity producers but did not course a technological breakthrough, which can be expected due to the intensification of investment flow into the agricultural production. Under ambient limits, mechanisms and tools being used have depleted all possible ways to attract resources. It was proved that the methodology of financial management assessment of the added value in agricultural business widely used in the western countries can become the major tool in mobilization of additional sources of fixed and working capital. The model of functional dependence between yield spread and invested capital was constructed. By the example of Penza Region some necessary calculations, which show that there is an incentive to invest into entrepreneurship in villages and potential of growth of investing effectiveness in agribusiness, were made.

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