The connection between a word and its meaning is not inherent but arbitrary. That is why there are different words to express the same concept in different languages. However, human beings show more or less similar behaviour, and perception characteristics in the face of many events, colours and shapes. In other words, cultural differences are not always valid in the presence of non-linguistic systems, which may be a word, a picture, a musical note, that is to say, a sign. There is no universal law that decides what is to be called what. It is merely a matter of convention because it is through cultural conventions that we conceptualise the images we receive. Visual signs may be considered as a form of common language, which is not limited or shaped by cultural differences. A visual is less subject to reading ability or to differences of language, and culture. Some signs and pictures such as traffic signs, signs on maps, garment labels have become internationally accepted by common usage. We can argue that the using of visual signs as a means of communication is a search by humanity for a common language and culture. In this article; the similarities of visual signs have been discussed. Cultural differences are not restricted in terms of easy comprehension of the visual language.

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