The article discusses issues of the development of tasting tourism (enotourism) in the Republic of Dagestan. It was concluded that the strategy of enotourism development should be defined by initiatives to strengthen traditional links and relations between the tourism and recreation sector and the winegrowers, wineries and the rich ethnic cultural content of Dagestan. Article stresses that the trend is a manifestation of the adaptation of the hospitality industry in the southernmost region of Russia to the new emerging needs and preferences characterizing the tourist demand on the scale of the country and the whole world. A number of measures to improve the practice of Dagestan winemaking are proposed to strengthen the tourist specialization of this leading sector of the economy in the Republic.

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