Digital business and entrepreneurship are increasingly becoming very instrumental in the development of societies, especially in diverse environments such as sub-Sahara Africa (SSA). This paper focuses on Sub Sahara Africa (SSA) due to its entrenched diversity. Africa and for that matter, SSA is seeking to take advantage of integration to enhance growth and development. Notable of these integration approaches is the African Continental Free Trade Area (ACFTA) which seek to foster trade among African countries, translating into integration or inclusion. The element of trade is heavily undergirded by entrepreneurship. However, this laudable strategy is associated with a significant challenge regarding the effective management of the entrenched diversity in the societal context under discussion. Further, the application of technology in business (digital business) in recent times adds an extra dimension to the challenge. This paper demonstrates that aligning the digital business to the concepts of diversity and inclusion may create the needed integration to serve as a lever for effective entrepreneurship in SSA. In-depth literature was employed to demonstrate the narrative and advance the argument.

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