The article presents the results of a scientific research project aimed at the decision of the following tasks:  the estimation of life features of the Russian students studying at the university and also the identification of patterns in the behavior of students and employers in the labor market;  the formation of the students’ mental contention system by the university to achieve the effective promotion of young professionals in the labor market after graduating from the university as the main goal of the educational process;  development of practical recommendations on the formation of the competitiveness and interaction of mental contention subjects of the students such as universities, businesses, parents in order to improve the efficiency of the use of student potential;  there are also some experience researches and suggestions for scientific and methodological support of students mental contention process

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