The phenomenon that occurs in the world of higher education is expected to create a reliable human resources in order to realize the general welfare in which one of the main factors is the nature of educative personnel (Lecturer) as a main steward in transforming science, technology and art to students with full responsibility to produce Superior man, understanding his existence, noble character, ethical, moral and full of wisdom with holistic insight. This paper is an in-depth observation on the behavior of lecturers at University of Muhammadiyah Nusantara (UMNA) and their interaction with organizations, students associated with aspects of public administration in which UMNA as a higher education institution owned by both community of outer Maluku and Indonesian society and even global community. This study consists of three parts arranged with a deductive pattern that attempts to unravel the phenomenon of lecturers� behavior, a review of philosophy study at Universitas Muhammadiyah Nusantara.

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