The article deals with specific features of the new function of modern education – the healthcreating one. The author reveals the essence of the concept of "motivational and value attitude of university students to their own health," characterizes and describes the psychological and pedagogical determinants that influence the effectiveness of this process. The study presents the conceptual and theoretical foundations of health education, shows the distinctive features of the health-building strategy of human behavior and activities from health-saving, determines the pedagogical conditions that ensure the effectiveness of the process of forming the motivational-value relationship of university students to their health. The author presents the stages of the process of health education of students and identifies factors and methods that allow him to organize it more efficiently.

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