Consumer-to-consumer interaction (CCI) is one of the vital tools used in evaluating and deciding on the purchase of food products. It defines factors affecting consumer-to-consumer interaction and purchasing behavior of food products, then it reveals the relationships between consumer-to-consumer interaction and demographic characteristics. According to the result of the analysis, there are four factors, affecting CCI on food products purchasing behavior, which are positive interactions, satisfaction depending on the interaction, restricted interaction, and negative interaction. It was also revealed that there was a relationships between consumer-to-consumer interaction and gender differences, level of education, marital status, and working status. The findings suggest that all actors in the food sector should adopt the new dynamics and tendencies of the developing sector. New marketing strategies should be developed and adopted taking into account these improvements.

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